Shenzhen Sinolight Optoelectronics Co. Ltd is one of the world leaders in R&D, production and marketing of LED displays and considered a relatively new entry in the LED display world, having established itself only in 2005. It is a high-tech company with more than 80 million RMB of assets and 400 employees, of which 40% are tertiary educated and they form the bulk of workforce in R & D, production, sales and technical support. Nevertheless in its short history the company has managed to get a foothold in the LED segment and has ambitious plans to be among the top 5 LED display manufacturer in the world by 2015.